Day one | June 8

08:00 - 09:00 Registration
09:00 - 09:30

Welcome and company insights

Pascal Mangold, CEO, Magnolia

09:30 - 10:30

How to out-innovate the competition

Boris Kraft, CVO, Magnolia

Innovation in practice: product update 

Jan Haderka, CTO, Magnolia

  Digital Business track technical track
10:45 - 11:15

The new – A seamless omni-channel experience

Christian Birke,

Axel Klingelhöfer, Aperto AG


MOO-ving to Magnolia. How MOO migrated to a Magnolia based CMS

Michael Harris, MOO

11:30 - 12:00

Tactics and strategies that drive personalized brand experiences

Preseetha Kollamthodi, IBM

Jan Schulte, Magnolia

Improving Performance and Flexibility of Content Listings Using Criteria API

Nils Breunese, VPRO

13:30 - 14:00

When insurance meets storytelling: the new Generali multi-targeted business platform

Beatrice Possega, Generali

Maurizio Sofo, Tinext

The world's fastest CMS for front end developers

Jan Haderka, Magnolia

Tomas Gregovsky, Magnolia

14:15 - 14:45

Rebranding the Tele Ticket Service brand to create a compelling customer experience for music lovers

Pieter Ardinois, Redtree

Emmanuel Rens, Tele Ticket Service

How to win with Magnolia's content performance tools

Jan Schulte, Magnolia

Edwin Guilbert, Magnolia

15:00 - 15:30

Content- and API-centric e-commerce with Magnolia and commercetools

Nikolaus Kühn, commercetools

Samuel Schmitt, Magnolia

Migrating a major Finnish telecom company to 5.4

Niko Salminen, Houston

15:45 - 16:15

IoT and Cognitive Experience Design

Dele Atanda, IBM Interactive Experience

CoToolz for Magnolia: The IDE for Magnolia​

Benno Baumgartner, Comerge

16:30 - 17:00

Adaptive Content, Context, and Controversy

Karen McGrane


Conference party

End of day one begins with a party!
Unwind and join us for some great food and drinks.

baltazar bar | map | 17:30 until late

Day two | June 9

08:30 - 09:00 Registration
09:00 - 09:45

Welcome and Unconference session proposals and voting to form the day's agenda

Antti Hietala

09:45 - 10:30

Heavy lifting and light development: key developments from Magnolia product management team

Rasmus Skjoldan, Christopher Zimmerman


  Digital Business track technical track UNCONFERENCE
10:45 - 11:15

Toggolino from Super RTL

Tim Schwarz, Neofonie

Automate – Build – Run!

Simon Pearce, SysEleven

Unconference agenda agreed shortly before
11:30 - 12:00

Multi-supplier strategy with Magnolia

Michael Aemisegger, Quatico

Jan Wloka, Quatico

Atomic design, living style guides and the Holy Grail

Adrian Heydecker, Netcetera

Marcel Kessler, Netcetera

13:30 - 14:00

In-store retail customer engagement for Coop Alleanza 3.0

Michele Miraglia, Square Reply

Francesco Soda, Coop Alleanza

Mongo DB: Hooking Magnolia to heterogeneous content sources

Mikael Geljic, Magnolia

14:15 - 14:45

Build your digital presence step by ­step

Lucas Schnabel, Canto

Practical applications of Vaadin

Aleksandr Pchelintcev, Magnolia 

15:00 - 15:30

Customer centricity in building the right digital strategy

Sana Dubarry, Epsilon

AlPaCiNO: a b2b commerce portal solution

Sebastian Schulze, direkt gruppe 

15:45 - 16:15

Public and non-public site integration in the competitive world of financial services - Alior

Marek Lesiak, Efigence

Ewa Krassowska, Alior

Bringing more modern frontend goodness to Magnolia - Node.JS Server Integration

Marvin Kerkhoff, Arvato

16:30 - 17:00


Native Handlebars: The future of CMS templating

Jörg von Frantzius, Aperto